YOUR OCCASION, NOW BETTER DRESSED
A Glamorous, Effortless Shopping Experience
Celebrate in style! Our new Social Occasion and Formal Gown Collection is designed especially for mothers of the bride and groom, aunties, grandmas—and anyone attending a ball, fundraiser or upscale event.
What you’ll enjoy:
- Access to three distinct formal gown collections featuring 500+ gowns—in elegant silhouettes, rich fabrics and a spectrum of colors.
- A personalized color and silhouette analysis to help you find the most flattering dress.
- Expert guidance on alterations needs, so your formalwear gown fits beautifully and comfortably.
- One-on-one time with an experienced stylist, so you feel confident and radiant.
Your Formalwear Dress Shopping Appointment Details
We charge a $25 styling fee for your formalwear dress shopping appointment—this fee is fully credited toward a same-visit formalwear gown purchase. So your investment pays off instantly.
✔ Book your time slot.
✔ Meet with your stylist; browse the collections.
✔ Receive your color & silhouette consultation.
✔ Choose your formal gown. You can purchase an off the rack formal gown or custom order your formal gown in a different size and color. We order formalwear gowns and mothers of the bride dresses with just 50% down.
✔ Purchase your formalwear gown; your $25 fee is applied as a credit.
Why Our Formal Gown Collection Stands Out
Immediate value : Your styling fee is credited toward your same visit purchase. No extra hoops.
Tailored for the VIPs : This collection is not just “evening wear”; it’s thoughtfully curated for mothers, grandmothers and distinguished guests whose role in the event deserves a formal gown that reflects the moment.
Size-inclusive & style-forward : From classic lines to modern elegance, our formal gowns span a wide range of sizes and styles, so every woman can find something she loves.
Full-service convenience: We don’t just let you pick a formal dress; we help you choose what suits you best, confirm tailoring needs and make sure you leave feeling polished and prepared.
How to Get Started
- Book your formal dress shopping appointment online or by phone.
- Arrive at your scheduled time and meet your dedicated stylist.
- Relax and enjoy the experience—browse gowns, try on favourites, get expert advice.
- Finalize your selection, confirm tailoring and complete your purchase.
- Walk out feeling—and looking—your very best for the event ahead.
We’re delighted to introduce this elevated service and curated collection. Whether you’re the mother of the bride or groom, hosting a gala or simply honouring a special celebration, your dress should feel as significant as the occasion.
Book your Social Occasion Gown appointment today—your style, your moment, your way.
“Strut’s new formalwear collection is amazing. I was able to choose from hundreds of beautiful gowns in a range of sizes for my special event. Now I can’t wait to shop here one day for my mother of the bride dress!” – April V.
FAQs: Mothers-of and Formalwear Collections
Do you carry Mother of the Bride and Mother of the Groom dresses in-store?
Yes. Strut Bridal Salon offers a curated selection of mother-of gowns and formalwear available to shop in-store with expert styling support in our Phoenix-area bridal store.
Do I need an appointment to shop the mothers collection?
Appointments are recommended for the best one-on-one experience. Walk-ins may be accommodated based on stylist and fitting room availability.
What sizes do you carry in formalwear and mother-of gowns?
We are size-inclusive and carry a wide range of sizes. Availability varies by style, so we recommend booking an appointment for the best selection.
When should I start shopping for a mother-of dress?
We recommend shopping 6–9 months before the wedding to allow time for ordering and alterations, if needed.
Can mother-of gowns be altered for a better fit?
Can mother-of gowns be altered for a better fit?
Yes. Many formalwear and mother-of gowns can be altered for fit. Your stylist can guide you on what’s possible for each dress.
Is the mothers/formalwear collection available at both locations?
This collection is available at our Phoenix-area (Chandler, AZ) location.
